Saxum Services
Media Relations
A reputation that took 20 years to build can be destroyed in 20 minutes through improper dealings with the media. In contrast, a virtually unknown organization can become a sensation overnight through creative publicity. A purposeful, proactive media relations program can protect you from media mishaps and harness the power of the press to your ultimate advantage.
- Press conferences, news releases, & media advisories
- Positioning clients as industry experts
- Client introductions & relationship building with key media
- Interview coordination
- Editorial calendar targeting
- Article & commentary planning
- Review campaigns - products, films, etc.
- Establishing client relationships with trade press
- Media tour booking & coordination
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